Invest in your brand: its success depends on a strong strategy.
Discover our brandCraftTM strategy. We build brands of influence.
BRAND CRAFT STRATEGY PROCESS
1) BRAND AUDIT
_brand positioning
_SWOT
_brand identity / codes
_brand presence
2) MARKET ANALYSIS
_competition analysis
_market overview
_market gaps
_target groups
3) BRAND STRATEGY
_brand strategy
_marketing strategy
_creative strategy
_longterm comm & media plans
4) CAMPAIGNS
_website / platforms / UX_UI
_campaign formats
_on/ off line formats
_campaing execution
WHAT YOU SHOULD KNOW ABOUT YOUR BRAND AND BUSINESS?
let's do a little test:
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what is your brand positioning?
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what are your brand codes?
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do you have a brand manual?
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what are your brand values? mission and vision?
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strengths and weaknesses?
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are you sufficiently exploiting the potential of your product?
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are you innovating?
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how would you define your target group and where is it located?
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are you keeping an eye on the competition?
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is there another opportunity/gap in the market?
why should you be able to answer these questions?
BECAUSE IF YOU DON'T, YOU CAN'T IMPROVE YOUR PROFIT AND MARKET SITUATION.
LET'S FIND OUT TOGETHER WHERE THE GAPS ARE
AND IMPROVE YOUR MARKET POSITION
HOW WE WORK: STRATEGY FIRST, FROM THE INSIDE OUT:
with a well-designed brand strategy, your business will get drive and develop its potential
BRAND STRATEGY PROCESS:
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brand analysis / brand audit: detailed analysis of your brand with proven strategic tools
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market analysis: market and brand in market context, market data/researches, competition analysis, media spendings etc.
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target audience: re/definition, demographics, social status, size
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brand strategy: re/positioning of your brand, brand identity set-up
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marketing strategy according to business objectives
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communication & creative strategy
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communication plan and definition of campaign types: campaings planning, creative formats, media plans
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campaign execution = daily life of brand
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evaluating campaigns and long-term objectives
LET'S TALK ABOUT
YOUR BRAND
WHAT WE DO:
_brand building, brand strategy
_quality researches
_marketing and neuromarketing consultations
_brand workshops
_brand audit, brand re-/positioning
_brand identity: brand naming, logo, claim, brand manuals
_market analysis, competitive analysis
_marketing & communication strategy
_communication planning, communication concepts
_creative strategy, creative ideas, creative concepts
_copywriting
_websites: wireframes, design, web copy, SEO
_UX/UI
_content marketing, socials, e-mail marketing
_influencer marketing
_blogs, PR, experts articles
_internal communication & tools
_media strategy
_offline & online formats creativity and production
_video / animations
_event and activations
_brand management, complex campaign execution
the brands we've done strategies for
Communication without strategy is a game.
With strategy – a plan for success.
The question is, do you want to play, or do you want to win?